Instagram for Designers & Architects
Learn how to create consistent, authentic content for Instagram in this online short course
DOES THIS
SOUND FAMILIAR?
-
You have no time to spend on Instagram
Your days are spent on client work or finding new clients. The last thing you have time for is posting to Instagram. You know you should do it but you aren't sure where to fit it in. -
You always forget to post
Do you get to the end of each day and think of all the different things you should have posted - like site visits, supplier visits or project update images? -
You don't feel you are being authentic
Your captions don't sound like the 'real' you. You feel you should be trying to post things to help establish yourself within the design industry, but at the same time you know these posts aren't going to resonate with your potential clients. Your posts don't really seem like the real 'you' at the moment. -
Your account isn't growing
You have had your account for years but you just don't see the growth you would like. -
You don't really like social media anyway
If you're really honest, you aren't a fan of social media anyway. You wish you didn't have to do it - but you know really have to as it is where all the current marketing attention is.
INTRODUCING
INSTAGRAM FOR DESIGNERS & ARCHITECTS
A short course that will help you improve your Instagram in just a few hours
Actionable
- 6 actionable video lessons
- Clear action steps for you to complete
- No overwhelm or fluff
Done for you
- Bonus templates that will help you set your strategy and create your posts
- 125+ post prompts specifically for designers and architects and the type of work you do
- all the thinking has been done for you - just apply the prompts and your posts are done!
Self-paced
- The course is a few hours long and can be completed in a day
- But if you need more time, you have lifetime access to the course and can come back to it whenever you want
What's Included:
LESSON 1:
How to think more strategically about Instagram
In the first lesson we look at why Instagram is such an important marketing tool for designers and architects. We talk about how to transform your account in to a strategic marketing tool that will attract your ideal clients and bring you a steady stream of warm leads. We will look at mistakes you are probably making on Instagram at the moment and go over a quick algorithm overview so you understand how Instagram works.
Lesson Outcomes:
By the end of this lesson you will:
- have shifted the way you think about Instagram and understand the importance of it as a strategic marketing tool for your business.
- know the correct type of account to set up for your needs (business vs personal).
- understand the basics of how the Instagram algorithm works.
- have documented where you are starting on your journey.
Lesson 2:
How to attract the right people to your page
In Lesson 2 we look at who you are creating your Instagram feed for (hint: it's your potential paying clients!) and you will learn how to identify the characteristics of this person and what they are looking for information about. We will also spend time fixing up your Instagram Profile and Bio so that it appeals to your ideal clients and helps them understand exactly what you can do to help them.
Lesson Outcomes:
By the end of this lesson you will:
- have identified who your Instagram account is for and what sort of content they want and need.
- have updated your bio and profile area to ensure you areattracting the right people and maximising the chances of them following you.
Lesson 3:
How to put together your strategy and content
In Lesson 3 we look at creating your Instagram strategy. You will start by identifying the aesthetic that you want your Instagram feed to have and we will look at the different content options that exist for Instagram.
You will learn how to adapt the Strategy Template and Post Prompt bonuses (that come with the course) to suit your business and we will go over some tips for scheduling your content. Finally, you will learn how to correctly share other people's content and how to write helpful and engaging captions that appeal to your potential clients.
Lesson Outcomes:
By the end of this lesson you will:
- know what type of aesthetic you want your account to have.
- know the different types of content that are available to use on Instagram.
- know how to use the bonus Strategy Template supplied with the course.
- know the tools you can use to collect, manage and share your Instagram content.
- know how to correctly share other people's content.
- never have to think about what to post again - as you'll learn how to use the Post Prompts Template that comes as a bonus with the course.
- learn how to write engaging, helpful and authentic captions that sound like you!
Lesson 4:
How to get found
In Lesson 4 we look at how to get discovered on Instagram so you can start to grow your following. In the lesson we look at using tags and mentions to help others find you, how to use hashtags strategically, how to use location sharing as well as how to use calls to action to encourage people to take action on your account. We also look at how to engage on other people's accounts as well as some ideas for how to convert your followers in to clients.
Lesson Outcomes:
By the end of this lesson you will:
- understand how to use tags and mentions to get found (and hopefully shared) by other accounts.
- know the basics of how to use hashtags in a strategic way that helps your account grow.
- know how to use location sharing to help people find you.
- learn strategies for engaging on Instagram that will help your account grow and get discovered.
- learn how to convert followers in to paying clients.
Lesson 5:
How to track your progress
In Lesson 5 we start by looking at an overview of what numbers you should be looking at on your Instagram account and how to track your progress. We then look at how you might adjust your strategy in response to what the numbers are saying so your page continues to improve over time.
Lesson Outcomes:
By the end of this lesson you will:
- know how to review your numbers and analytics and what these mean.
- know how to adjust your strategy based on what your numbers say.
Lesson 6:
Other features and more advanced ways to use Instagram
In Lesson 6 we look at some of the other features that Instagram has to offer including; Instagram stories and Direct Messaging. I also share a quick overview about some ways you can make money from your Instagram account - such as via paid advertising, partnering with other accounts or promoting products on your own account.
Lesson Outcomes:
By the end of this lesson you will:
- know how to use your Direct Messages to strategically grow your account.
- know how to use Instagram stories as a strategic business tool.
- learn about some of the options you have for making money from your Instagram account.
In addition to the core lessons you get these 4 bonuses:
BONUS 1: Strategy Template
All the thinking and planning done for you (all you need to do is post!).
BONUS 2: 125+ Post Prompts
Created specifically for designers and architects. Never wonder what to post again. This list of prompts has been designed with designers and architects in mind so all the prompts relate exactly to the type of work that YOU do and can be used over and over.
BONUS 3: Stories Post Prompts
Start making more out of your Instagram Stories and share authentic content that will help you get new business through the door.
BONUS 4: Engagement Cheat Sheet
A list of tasks and activities that you can do to increase your engagement and growth on Instagram.
Here's what you get:
Core learning material:
- 6 video lessons with actionable advice and strategies that you can start implementing straight away
Plus 4 bonuses that take all the stress out of posting on Instagram and save you heaps of time!
- Bonus 1: A 'done for you' Instagram Strategy Template.
- Bonus 2: 125+ Post Prompts for Designers and Architects.
- Bonus 3: Post Prompts to drive business via your Instagram Stories.
- Bonus 4: Engagement Cheat Sheet to help you grow your account.
Course Price
$247 (USD)
ABOUT YOUR INSTRUCTOR
Dr Clare Le Roy
Hi, I'm Clare!
I'm a Mum of 3 boys, interior designer, educator and founder of The Little Design Corner.
My projects have been featured in many of Australia's top interior publications and I have received a number of awards for my designs.
I have a PhD in business but left the corporate world nearly 8 years ago to pursue my dreams of starting my own interior design business. And in that time I've gone from working for free for a few friends to creating a seven figure business that now makes money while I sleep.
In the last year I have ceased working as a designer to focus my efforts on creating online courses and workshops that help other designers, decorators and architects create thriving businesses that they love to work in (and that make money for them as well!).
Instagram is one of the key ways that I engage with my community and share helpful content for them. It also drives a large portion of the sales in my courses. So I know how helpful Instagram can be to drive business growth and engagement.
Let me teach you how to make the most of Instagram in your business.
I look forward to welcoming you in to the course.
Cheers
Clare x
Frequently Asked Questions
The course is delivered entirely online. Once purchased you will be provided with a login to our learning platform where you will be able to access the online course and bonus materials. (Note: The course goes live on 3 August 2020).
This course is pre-recorded and broken down in to short, actionable videos that are divided up over 6 lessons.
You can watch the lessons whenever you would like and you do not have to watch all the videos in one sitting. You can come back to it whenever you have time.
Once purchased, you have the course for life and can refer back to it when you need to.
The course includes about 3 hours of video content broken down in to 6 lessons (with multiple short videos per lesson). These short videos are incredibly easy for you to implement and take action on.
You are given action steps to implement, along with a workbook to complete, so that you can make progress and put what you learn in to practice in your business straight away.
If you are able to put a full day aside to watch the videos and do the action steps you will be able to complete the course in this time.
If you can't allocate a full day to the course then you can watch it bit by bit and implement when you have the chance to do so.
You will have access to the course for life! So if you need to take your time to work through it then don't worry!
We are so confident that you will get massive value out of this course that we doubt you will need to ask for a refund.
However, if you provide evidence that you have completed the entire course and actions and you still have no improvement on your Instagram page then send an email to [email protected] and we will happily refund the full cost of the course, minus $50 administration fee.
This course is for interior designers, architects, decorators or anyone who has a home design business and wants to improve their Instagram page.
No individual support is provided as part of the course. If you are looking for more access to individualised support beyond the course then some of our other products or courses may suit you as well. Visit www.thelittledesigncorner.com
You can complete the course on MAC, PC, iPhone, iPad or basically any device that you can get internet access on. :)
We even have an app that includes all your learning material - so you can watch on the go if that works best for you.
No the information in this course is different. Although we cover a small amount about Instagram in my Passion to Profit: Start and Grow your Design Business course, I can't go in to as much detail about it as I have in this short course. So the information in this course is different, much more in depth and includes a strategy for how you can put your Instagram feed together.
Think of this as an extension of what you have already learned inside Passion to Profit. :)
Yes! I have students from all around the world taking my courses and the information inside this course is relevant whether you are a designer or architect in Australia or anywhere else in the world!
Instagram for Designers & Architects is PERFECT for you if…
- You have been struggling to grow your account and be consistent and want to fix it once and for all.
- You are just getting started with Instagram and want to do it right from the beginning.
- You are keen to start posting more regularly, you just need a better idea of what to post and when to post it.
- You have already started posting here and there on Instagram and are keen to get even more consistent.
- You are excited about the opportunities on Instagram and ready to attract more potential clients to your business.
- You would love to save some time with ready-made post prompts and templates designed specially for your niche.
- You are ready to take action!
If you said yes to at least 5 of the above, then I can't wait to see you inside the course!
Here’s a reminder of what you get:
- 6 online lessons with actionable advice and strategies that you can start implementing straight away
Plus 4 bonuses that take all the stress out of posting on Instagram and save you heaps of time!
- Bonus 1: A 'done for you' Instagram Strategy Template.
- Bonus 2: 125+ Post Prompts for Designers and Architects.
- Bonus 3: Post Prompts to drive business via your Instagram Stories.
- Bonus 4: Engagement Cheat Sheet to help you grow your account.
